How we build your marketing machine.
No mystery. No agency jargon. Here's exactly what happens from the day you reach out to the day your phone starts ringing — and every month after that.
Start to finish.
Free Audit
Before we propose anything, we do a free 30-minute audit of your GBP, your website, your local rankings, and your top 3 NJ competitors. You get a one-page action plan — whether or not you hire us.
This is where we find out if we're a fit. We'll be honest if we think another approach would serve you better. We'd rather lose a deal than take on a client we can't win for.
- GBP score and improvement list
- Website speed and SEO grade
- Local ranking grid across your service area
- Top 3 competitor analysis
- Recommended action plan (3–5 items, prioritized)
Strategy & Scope
Once we agree on a plan, we do a 60-minute kickoff call with your strategist. We go deep on your business: your best jobs, your worst leads, your service area, your pricing, your busy seasons, and what you've tried before.
We build a 90-day roadmap specific to your trade and your market. Not a template. A real plan with realistic expectations about what moves and when.
- 90-day marketing roadmap
- Target keyword list for your trade and service area
- Competitor gap analysis
- GBP optimization plan
- Website build scope and wireframe
Build
We build your website, optimize your GBP, set up call tracking, connect Google Analytics and Search Console, and — if you're on Growth or Scale — configure your Google Ads account and LSA profile.
You see every page before it goes live. We do two rounds of revisions. We don't launch until you approve it.
- WordPress website built and tested
- All 100+ GBP fields completed and optimized
- Call tracking and analytics connected
- Google Ads and LSA account configured (Growth/Scale)
- Initial review request sequence sent
Launch & First Leads
We go live. Your GBP starts producing calls within the first 30 days in most markets. If you're running ads, leads can start on day one. Organic SEO takes longer — we set those expectations up front.
The first 30 days is about getting the phone ringing fast with GBP and ads while the SEO foundation builds under it.
- Website live and indexed
- GBP live and ranking for target searches
- Google Ads live (Growth/Scale)
- LSA profile live and leads flowing (Growth/Scale)
- First monthly report delivered
Monthly Optimization
Every month: a new SEO blog post, GBP updates (photos, posts, Q&A), review requests to past clients, and a performance report. On Growth and Scale, we're also tuning ad campaigns and expanding landing pages.
You get a direct line to your team. When something breaks, when Google changes an algorithm, when your busy season hits — we're already on it. You don't have to chase us.
- SEO content published monthly (1–8 posts depending on plan)
- GBP photos and posts updated weekly
- Review requests sent to past clients
- Ad campaigns optimized for cost-per-lead
- Monthly performance report with actual numbers
When to expect what.
Audit & Kickoff
Free audit delivered. Strategy call with your strategist. 90-day roadmap confirmed.
Website Build
Site designed, built, reviewed, and approved. GBP optimized in parallel.
First GBP Leads
GBP optimization starts producing map pack results and calls in most NJ markets.
Ads Live
Google Ads and LSA go live. Leads can start on day one. Cost-per-lead tracked from the start.
SEO Traction
Organic rankings improve for local search terms. First-page results for target keywords in your service area.
Full Machine Running
GBP, SEO, and ads working together. Owned leads consistently outperforming any Angi spend.
Why we need 90 days.
We require a 90-day initial term on all retainers. Not because we need the revenue. Because that's the minimum time it takes to actually measure what's working.
In month one, we build. In month two, we collect data. In month three, we optimize based on real numbers. An agency that lets you cancel after 30 days hasn't built anything real.
After 90 days, all plans go month-to-month. No renewal lock-in, no cancellation fees. If we're not delivering, you walk — and we'll shake your hand and help you transition everything over cleanly.
Ready to start?
The first step is a free audit. We'll tell you exactly what's holding your business back and what fixing it looks like — before you spend a dollar.