NJ Trades PPC & LSA
WeWebWorks manages Google Ads and Local Services Ads for NJ trades businesses. No percentage-of-spend fees. No wasted clicks. Just qualified local leads flowing into your phone.
Why WeWebWorks PPC
Generic Google Ads agencies run the same campaign structure for every client. Trades PPC requires knowing which keywords spike on a Monday morning in January, how to split budgets across emergency vs. planned service searches, and which towns in your service area convert best.
We charge a flat $1,200/month to manage your Google Ads — not a percentage of your ad spend. That means we have no incentive to bloat your budget. Your ad dollars go directly to Google, not to us. We succeed when your cost-per-lead goes down, not when your spend goes up.
One of the biggest ways NJ contractors waste Google Ads budget is showing up for the wrong searches — DIY how-to searches, out-of-area clicks, and competitor name searches. We build aggressive negative keyword lists from day one, shaped by what we've learned managing NJ trades accounts.
HVAC searches spike in June and again in November. Plumbing emergency searches peak after cold snaps. We adjust bids, budgets, and ad scheduling around your seasonal demand curve — not a generic schedule that treats July and January identically.
Sending Google Ads traffic to your homepage kills conversion rates. We build or optimize dedicated landing pages for each campaign — specific to the service, the town, and the search intent. Higher Quality Scores, lower CPCs, more calls.
The Right Tool for the Job
These two programs work differently, appear in different positions on Google, and charge you differently. Understanding both is essential to building an efficient NJ trades lead generation system.
Pay-per-lead, not pay-per-click. You only pay when a customer contacts you.
Traditional PPC — pay per click regardless of contact. More control, broader reach.
Our recommendation for most NJ trades businesses:
Run both. LSA captures the highest-intent, lowest-cost leads. Google Search Ads fill in the gaps — seasonal campaigns, specific service pages, and markets where LSA coverage is thin. Together, they dominate the top of the page across every relevant search.
How It Works
We review your current ads (if any), your competitors' spend, your landing pages, and your service area to identify the fastest path to qualified leads.
Campaign structure, keyword research, negative keyword list, ad copy, bid strategy, and landing page setup — built specifically for your trade and service area.
Go live with call tracking in place. We monitor daily in the first two weeks — adjusting bids, pausing underperforming keywords, and flagging wasted spend immediately.
Monthly optimization pass plus a plain-language report: leads generated, cost per lead, call recordings reviewed, budget efficiency. You know exactly what happened and why.
Full Service Menu
Full search campaign management. Keyword research, ad copy, bidding, and monthly optimization included. Flat $1,200/month.
Learn More →LSA setup, badge verification, lead management, and dispute filing. Flat $400/month or add-on to Google Ads management.
Learn More →Dedicated conversion pages for your ad campaigns. Built to match search intent, load fast, and turn clicks into calls.
Learn More →Dynamic call tracking numbers that attribute every call to its source. Know exactly which keyword and which ad drove which call.
Learn More →Ads deliver leads immediately. SEO builds the long-term organic foundation that reduces your dependency on ad spend over time.
Learn More →Cost per lead, calls by keyword, budget utilization, and optimization notes. Straight numbers, no spin.
Learn More →Proof
Who We Serve
FAQ
WeWebWorks charges a flat $1,200/month management fee for Google Ads. This covers campaign setup, ongoing optimization, keyword management, landing page recommendations, and monthly reporting. LSA management is available at $400/month as a standalone or add-on. We do not charge a percentage of ad spend — your ad budget goes directly to Google, not to us.
For most NJ trades businesses, a monthly ad spend of $1,500–$4,000 is a reasonable starting point depending on your trade and service area. HVAC and plumbing in competitive Bergen County markets can require $3,000–$5,000/month in ad spend to maintain consistent lead volume during peak seasons. We recommend starting with a 60-day test budget and scaling based on cost-per-lead data.
You can run Google Ads yourself, but most contractors who do end up spending significantly more per lead than those working with a specialist. Trades PPC has a steep learning curve — keyword match types, negative keyword lists, geo-targeting radius, ad scheduling by day and hour, and Quality Score optimization all make a meaningful difference in cost-per-lead. A well-managed account typically reduces cost-per-lead by 30–50% versus a self-managed account.
Google Ads (Search campaigns) are traditional pay-per-click ads that appear above organic results. You pay when someone clicks your ad, regardless of whether they contact you. Local Services Ads (LSA) appear even higher — at the very top of the page — and you only pay when a customer calls, texts, or emails you directly through the ad. LSA also include a "Google Guaranteed" badge that significantly increases trust. For NJ trades, we typically recommend running both: LSA for the highest-intent leads at the lowest cost, and Google Ads to capture broader search volume.
Start Today
Get a free Google Ads audit — we'll review your current campaign (if you have one), your competitors' bidding activity, and show you exactly what a properly structured account would cost and produce for your business.
