No mystery quotes.
No "let me circle back."
Most agencies hide pricing because they charge different clients different rates. We don't. Here's exactly what you pay — and exactly what you get. Every plan includes a real website, not a template.
Pick your package.
All plans are month-to-month after a 90-day initial term. No lock-in. No agencies fees buried in ad spend.
- Professional trades website (5 pages)
- Hosting, SSL & maintenance included
- Google Business Profile optimization
- 10 monthly review requests to past clients
- 1 SEO-optimized blog post per month
- Monthly performance report
- Direct text/call access to your team
- Everything in Foundation
- Full local SEO (technical + content + citations)
- 4 SEO blog posts per month (AI-powered)
- Google Ads management ($1K ad spend included)
- Local Services Ads (LSA) setup & management
- City/neighborhood landing pages
- Bi-weekly strategy calls with your strategist
- Everything in Growth
- Paid social campaigns (Meta + TikTok)
- Custom landing pages per campaign
- Conversion rate optimization (CRO)
- Email & SMS lead-nurture automation
- Custom reporting dashboard
- Weekly strategy & growth calls
What's included in your website build.
Your setup fee covers a complete website build — not a Squarespace template. Trades-specific design, on-page SEO, and launch-ready configuration.
Foundation Build
- 5-page WordPress site (Home, Services, About, Contact, Blog)
- Mobile-first responsive design
- On-page SEO for all 5 pages
- Google Analytics + Search Console setup
- Contact form + call tracking
- 2–3 week delivery
Growth Build
- Everything in Foundation
- 8–10 page site with service-specific pages
- City/neighborhood landing pages (up to 5)
- Google Ads conversion tracking
- Schema markup (LocalBusiness + Services)
- 3–4 week delivery
Scale Build
- Everything in Growth
- 12–15 page site with industry depth
- 10+ city landing pages
- Custom lead funnel integration
- CRM connection (ServiceTitan, Housecall Pro, etc.)
- 4–5 week delivery
Everything side by side.
| Feature | Foundation $750/mo |
Growth $1,500/mo |
Scale $3,500/mo |
|---|---|---|---|
| Website & Hosting | |||
| Professional trades website | ✓ | ✓ | ✓ |
| Hosting + SSL + maintenance | ✓ | ✓ | ✓ |
| City landing pages | — | Up to 5 | 10+ |
| Local SEO & GBP | |||
| Google Business Profile optimization | ✓ | ✓ | ✓ |
| Full local SEO program | — | ✓ | ✓ |
| Monthly SEO blog posts | 1/mo | 4/mo | 8+/mo |
| Paid Advertising | |||
| Google Ads management | — | ✓ ($1K spend incl.) | ✓ (custom) |
| Local Services Ads (LSA) | — | ✓ | ✓ |
| Meta + social campaigns | — | — | ✓ |
| Reviews & Reputation | |||
| Monthly review requests | 10/mo | 25/mo | 50+/mo |
| Review response management | — | ✓ | ✓ |
| Strategy & Reporting | |||
| Monthly performance report | ✓ | ✓ | ✓ |
| Strategy calls | Monthly | Bi-weekly | Weekly |
| Custom reporting dashboard | — | — | ✓ |
| Direct access to your team | ✓ | ✓ | ✓ |
Questions about pricing.
Is there a setup fee?
Yes — every plan includes a one-time website build: $2,500 (Foundation), $3,500 (Growth), $5,000 (Scale). This covers design, development, on-page SEO, and launch. No nickel-and-diming after that.
Do you require a long-term contract?
No lock-in. After a 90-day initial term (the minimum time to actually move the needle), retainers go month-to-month. If we're not delivering value, you walk — no penalties, no invoice surprises.
Does the $1K ad spend go through you?
No. The $1,000 ad spend in Growth is billed directly to your Google Ads account — it never touches us. Our management fee is included in the $1,500/mo retainer. You always own your ad account.
Can I upgrade between plans?
Yes, anytime. Most clients start on Foundation, see leads in 60–90 days, then upgrade to Growth. The transition is seamless — no rebuild fees, just expanded scope starting the next billing cycle.
What if I just want a website, no retainer?
We do one-time website builds starting at $2,500. Reach out and we'll scope it. That said — a website with no ongoing SEO or GBP work is like a truck with no gas. You'll get a quote either way.
Do you work with brand new businesses?
Yes — Foundation is built for this. New plumber or HVAC startup with limited budget? We can get your GBP live and start generating local leads fast. We've done it in under 60 days from scratch.
Still unsure? Get the audit first.
We'll review your GBP, your website, your local rankings, and your top 3 competitors — then give you a straight recommendation on which plan (if any) makes sense for your business. No pitch. No pressure.