A 15-year NJ plastic supply company was losing commercial contractor inquiries to competitors with better web presence. We rebuilt their digital foundation — new site, targeted Google Ads, and commercial-focused SEO — and tripled their web traffic in 30 days.
Elite Plastic Supply had been serving NJ contractors and construction trades for 15 years — drainage materials, pipe, sheeting, and commercial plastic products for job sites across the state. The relationships were solid. The products were competitive. The website was a problem.
The site hadn't been meaningfully updated in over a decade. It wasn't mobile-optimized. Product categories were disorganized. No commercial inquiry form. And when a general contractor in NJ searched for plastic supply materials for a new commercial build, Elite wasn't showing up — competitors with newer, faster, better-organized sites were.
What they were losing:
Fully rebuilt in 2 weeks. Organized product category pages for drainage, pipe, sheeting, and commercial plastics. About page highlighting years of experience. Commercial inquiry form prominently placed. Mobile-first design — fast load, clean navigation, click-to-call on every page.
A dedicated commercial inquiry form built for contractor-volume requests. Separate from the standard contact form — contractors can specify materials, quantities, and project type. Auto-response set up. Inquiry data fed directly to the sales team in real time.
Campaigns targeting NJ commercial contractors searching for plastic supply, drainage materials, and pipe products. Keywords segmented by product type and buyer intent. All traffic sent to relevant product category pages — not a generic homepage. Negative keywords tight to filter residential and DIY traffic.
On-page SEO for every product category page targeting commercial contractor searches in NJ. Schema markup. NAP consistency locked in. Google Business Profile updated with commercial-focused categories and service descriptions. Internal linking structure built for category authority.
New site live with Google Ads running. Website sessions tripled compared to the prior month on the old site. Bounce rate dropped significantly — contractors were actually engaging with product pages instead of leaving immediately.
Commercial inquiry form submissions up 4× compared to the old contact form submissions in the same period the prior year. Contractor-volume inquiries coming in for drainage and pipe products. Google Ads delivering qualified commercial traffic to category pages.
Organic rankings hitting page 1 for primary commercial product category keywords in NJ — plastic supply, drainage materials, commercial pipe. Top 3 positions for target commercial contractor search terms. Paid traffic being supplemented by organic momentum.
If your website looks like it was built in 2010 and your competitors' sites look like they were built this year, you're losing inquiries every day. We can fix that in 2 weeks.
